Massachusetts Department of Public Health (DPH) Field Team in Lawrence and Methuen Spreads Vital Information about the COVID-19 Vaccine to Local Residents
The State’s Vaccine Equity Initiative reaches priority populations across Massachusetts, with a focus on 20 cities and towns, including Lawrence, which have been most heavily impacted by COVID-19
Over the past few weeks, the Massachusetts Department of Public Health (DPH) field team focused efforts in Lawrence to spread information about the COVID-19 vaccine. Trained canvassers worked with local businesses as well as traveled door-to-door to answer questions and hand out information for residents to get vaccinated.
These efforts are part of DPH’s larger Vaccine Equity Initiative, which works with populations and communities that are disproportionately affected by COVID-19 to reduce barriers to vaccination, increase awareness of vaccine safety and efficacy, and ultimately increase vaccinations. Prioritizing vaccine outreach to these communities is key to ending the pandemic.
DPH’s trained canvassers continued field operations on the ground. The team, comprised of Lawrence and Methuen residents, traveled door-to-door to hand out flyers, hang doorknob knockers, and answered questions such as “When can I get the COVID-19 vaccine?” “How will I know it’s my turn to get vaccinated?” and “Is vaccination safe?”
This focused grassroots outreach strategy is the product of collaboration between DPH and Archipelago Strategies Group (ASG) and Health Care for All (HCFA), and is just one component of DPH’s larger Vaccine Equity Initiative.
The initiative prioritizes 20 cities across the state identified as having been disproportionately impacted by COVID-19. These priority populations were determined using case data and the COVID-19 Community Impact Survey, which DPH conducted in the fall of 2020. To ensure the vaccine is accessible to our most disproportionately impacted populations, the Commonwealth prioritizes vaccine to each of the 20 municipalities every week, subject to program administration guidelines.
For additional information on the initiative, please visit:
https://www.mass.gov/info-details/covid-19-vaccine-equity-initiative-focused-grassroots-outreach
About Massachusetts Department of Public Health (DPH)
DPH promotes the health and well-being of all residents by ensuring access to high-quality public health and healthcare services, and by focusing on prevention, wellness, and health equity in all people.
About Archipelago Strategies Group (ASG)
Archipelago Strategies Group (ASG) is a full-service marketing agency. Our focus is Marketing with Purpose. Creating a multicultural marketing agency was an intentional approach to helping all communities gain access to critical information and resources. ASG believes that grassroots mobilization is the key to breaking through the noise. With our clients, we have increased access to health care, education and economic opportunities in Massachusetts and across the nation. For more information, please visit http://discoverasg.com/
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